Email Append and Email Change of Address (ECOA) Services
So you've managed to build an extensive database of your customers' direct mail information, but you'd like to start marketing to them online. What do you do if you don't have your customers' email addresses? With our Email Append Service we can match your customers' postal mailing addresses to 235 million email addresses to give you your missing contacts. We'll provide you with up-to-date, opted-in email addresses of your own customers.
How email change of address (ECOA) works
If you already have a list of customer email addresses, then you should consider running all your inactive emails through our Email Change of Address (ECOA) at least annually. This ensures that you are reaching your customers' most recent email address and avoiding bounces. Bounces from inactive email addresses and unresponsive emails cause online retailers to lose customer emails. More consumers are changing their email addresses every year to avoid spam. Our ECOA service lets you reconnect with lost customers, which is faster and more cost effective than acquiring new ones.
Email appending service for automotive industry email lists
Our email append process will effectively convert your postal addresses to deliverable email contacts. All the email address we give you are 100% opted-in email addresses of your own customers, which will prevent complaints and unsubscribe rates as well let you follow best practices of leading Internet Service Providers (ISPs) and email service providers (ESPs).
You only pay for the records that are successfully matched. No match, no cost. You receive 100% of the opted-in email addresses back. Just send us your records, including the first and last name, street address, city, state and ZIP. Depending on how current your data is, you can expect an email match rate of 15% to 40% for consumers and 10% to 35% for business-to-business emails. We can produce a single email per name match, multiple emails per name or even all emails per household.
We have a minimum order of $1,800 and the process will take approximately 5 to 7 business days. Please send files in comma delimited (.csv) or tab delimited (.txt) text file. You can send your file to us via email or you can upload it to our secure FTP site. After we receive your data we match it to the masterfile of 235 million current email records, then run all emails through a permission pass to give your customers a chance to opt out. We then deliver the new file to you with each record date stamped and accompanied by the customer's IP address.
|Number of email append records||Cost per matched email append record|
|0 to 7,500||$0.24|
|7,501 to 15,000||$0.18|
|15,001 to 25,000||$0.16|
|25,001 to 50,000||$0.14|
|50,001 to 100,000||$0.12|
|100,001 to 200,000||$0.10|
|200,001 and up||$0.08|
Email Change of Address (ECOA)
We can also update your current customer database to ensure that you have the most up-to-date email addresses of all of your customers. Marketers can lose 25% to 35% of valid email addresses each year due to bounces, changed email addresses or changed email service providers. With an update of your customer email database, you can ensure that you stay in touch with your current customers. This is a much less expensive process than acquiring new customers.
Send us your list of bounced or inactive email addresses and we can update your client list at a rate of 10% to 20% fresh email addresses. You will only pay for updated records. No update, no cost. You will get 100% opt-in email addresses back.
|Number of ECOA records||Cost per matched email record|
|0 to 15,000||$0.12|
|15,001 to 50,000||$0.08|
|50,001 to 100,000||$0.06|
|100,001 to 200,000||$0.05|
|200,001 and up||
There is a $1,800 minimum order, no setup fee. Please send a file of inactive email addresses in comma delimited (.csv) or tab delimited (.txt) text file. You can send your file either via email or by uploading it to our secure FTP site. Once we receive your email file, we match it to the masterfile, then run all emails through a permission pass that gives customers a chance to opt out. Then when we send the email file back to you, each record will be date stamped and will include the customer's IP address.
Reverse Email Append
If you only have email addresses, no customer name or address, but need a street address we can append your email address with name/address/city/state/ZIP. Please ask for a price quote for this service.
Email Demographic Data Append
If you only have email addresses, no customer name or address, we can append your customer record with vehicle ownership information or other demographic or geodemographic variables. Please ask for a price quote for this service.