Here's why we're different than every other email marketing company:
• We're experts at building customer marketing databases and don't require any special customer file format from you to get started.
• Our experience integrating database marketing and email goes back three decades.
• We're experts at predictive analytics and building highly profitable statistical mailing models for catalog mailings.
• If we integrate your email with postal direct mail, we do National Change of Address (NCOA) processing in-house.
Database development and segmentation
We've built customer databases ranging from 10,000 to over 1 million records and created segmentation strategies to increase sales. Every automotive or truck customer of yours is different, don't send them the identical emails! Customers will buy more when they receive an email customized for their interest and buying history. We've segmented and delivered over 100 million emails in a year. We've also used customer databases for predictive analytics and built mailing models for profitable auto parts catalog mailings from 50,000 to 2 million catalogs.
Email marketing and catalog mailing
We're experts at direct mail as well as email. If you are a multi-channel marketer with a catalog, or even if you are considering direct mail, we can help. We have years of experience mailing catalogs and building high-response, high-ROI mailing models. We have used various statistical models to mail catalogs and have saved clients literally millions of dollars over the years.
Built-in social sharing
Our email platform includes built-in social sharing. Your customers are one click from logging into their social media accounts, to share your good news with their friends. Not only does this allow your customers to share news, sales or promotions with their friends but it also gives their friends an opportunity to sign up for your mailing list, too, letting your mailing list grow organically!
Conventional vs. automotive direct mail or email companies: What's the big difference?
Here's a handy comparison chart of typical marketing strategies that we think are vital to improving the results of your email marketing. Feel free to ask us questions about this list, or keep it in mind when you talk to any digital marketing agency that specializes in email marketing.
|Automotive Email Marketing Activity||Automotive Email Marketing Agency||Non-Automotive Direct Mail or Advertising Agency|
||Aftermarket shoppers usually have specific interests, for example, parts for a Cummins diesel engine in a Ram truck. As experts in automotive marketing we understand how this is different from someone who is a Powerstroke diesel or F-250 owner.||Conventional agencies not familiar with the automotive aftermarket probably don't understand what makes one diesel platform different than another, or even why a diesel owner would buy different products than a gas-powered truck owner.|
|Retention or reactivation strategies:||We often recommend strategies to keep customers engaged, or to get inactive customers to make another purchase. Some automotive products lend themselves to this type of marketing, while other products – perhaps products that are very specific in fitment or function – do not.||Direct mail agencies or email providers not experienced in the differences in year/ make/ model fitment, in part function, or in market segment, may not recognize how some products may be effective in triggering a purchase and some may not.|
|Be familiar with auto parts functions and descriptions:
||When we build emails we know how to describe products included in the email, as well as their fitment and function. We won't write silly or incorrect product copy.||Direct mail agencies not experienced in the aftermarket may not be familiar with auto or truck parts, their purpose or function, or why an enthusiast would consider buying a product in the first place.|
A comparison of email service providers
Here is a small comparison of various email service providers. Hedges & Company is a full-service, managed email service provider and may not compare directly to self-serve email platforms.
|Email Services||MailChimp||iContact||Constant Contact||CheetahMail||Vertical Response||Hedges & Company|
|Tracking and reporting|
|Sign up forms||
match your website
|One-stop shop: email, PPC, SEO, social marketing, research and mailing lists from one digital marketing agency|
|Custom email design to match your website's look & feel|
|Integration with direct mail|
|Google Analytics integration|
|Social media marketing||
|Cost effective plans for more than 50,000 subscribers|
|Cost effective plans for more than 100,000 subscribers|
|Never ads for email provider in the body of the email|
|Weekly or bi-weekly conference call with Account Team|
|Bi-weekly or monthly reporting on account performance and ROI|
|Monthly conference call with Account Team|
|Integration with other digital marketing strategies & goals|
|In-depth knowledge of automotive aftermarket|
|Fully managed content development & graphics|
|One-time account setup fee and activation||$0||$0||$0||$1,500 one-time, waived if combined w/ other services|
|Monthly cost||$10-$2,650||$35-$8,235||As high as $5,000 and up||Volume based; generally $1,100-$6,600|
|Monthly account management fee||self-serve||self-serve||self-serve||Included|
Source: 9clouds.com, constantcontact.com, sema.org, pcmag.com, g2crowd.com, softwareinsider.com.
About our experience: Hedges & Company has been around since 2004 but our experience managing Internet marketing dates back to the 1990s. Our team members have been involved with online marketing in the automotive aftermarket longer than anyone else we can think of. Let us get started managing your online marketing, give us a call or send us an email today.
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