An automotive SEO company to help you sell more parts online

We’re different because we know automotive parts and accessories buyers. We understand how they search online and why they buy.

Fast SEO Quote

Auto Parts SEO Company ServicesBase SEO PlanSEO Leader
Click or call us (234) 380-1650 today

Monthly level of account management and optimization12 hours SEO optimization/month25 hours SEO optimization/month
SEO long-term strategic planning with client
Auto parts SEO management for Google and Bing
Follow SEO best practices and “white hat” practices
Set up and monitor Google Search Console
Set up and monitor Bing Webmaster Tools
Google Analytics linked to Google Search Console
Ongoing competitor keyword and search analysis
Ongoing optimization of page titles
Ongoing optimization of meta descriptions
Optimization of on-page content, product descriptions
Continual submission of optimized pages to Google & Bing
Google RankBrain prioritization of pages
Blog post content creation and development
Manage blog content including tags and categories
Add JSON-LD code to website for SEO/local search
Add microdata to website for SEO
Bi-weekly or monthly reporting on account performance and ROI
Monthly conference call with your Hedges Account Team
Manage social postings in Facebook, Twitter or Google+
Optimize & manage Twitter and Google+ profile pages
Website conversion analysis and consultation
Natural inbound link building via social marketing


We work with these web platforms, automotive parts data providers and automotive data formats

Magento ecommerce platform
WordPress platform
web shop manager auto parts
revolution parts ecommerce platform
etool developers auto parts websites
Woocommerce for WordPress
BigCommerce web platform
Shopify ecommerce web platform
PIES auto parts data standard
ACES auto parts data standard
dci auto parts data
sema data coop parts data seo
PartsHub auto parts data

Free analysis of your automotive online marketing:

Even if you have an agency already managing your SEO marketing or social media marketing, qualified websites can receive a free analysis of online marketing effectiveness. We might help you find ways to improve your ROI or organically increase your auto parts sales. (You’ll see terms like “organic search” or “natural search” used when referring to Search Engine Optimization, but it all means the same thing.)

In the automotive aftermarket, online marketing is critical to be able to reach today’s shoppers:

  • More than 4 out of 5 parts and accessories shoppers begin their search online using Google, Bing and Yahoo. That’s why having the right automotive SEO company is so important!
  • Consumers are constantly connected: they move effortlessly from computer to tablet to phone. Your online marketing should, too.
  • Shoppers use the Internet to research products and make decisions on where to buy, as well as which brand to buy.
  • Online marketing benefits manufacturers as much as it does retailers. Manufacturers can control their own branding message using SEO.

Sell more automotive parts online

Sell auto parts? We can create effective organic search campaigns to drive more sales to your website. You can reach buyers while they’re shopping and making buying and brand decisions. It’s important to develop page content in the context of what consumers are searching for, so we pay close attention to long tail keywords, like part type or make, model and year. You’ve probably heard “content is king,” but context of a search is a close second (maybe context is the queen?). You’ll want your product pages to show up for searches with high purchase intent.

Automotive SEO for manufacturers

Shoppers make buying decisions online. Use effective organic search marketing for your manufacturing website. More than half of all auto parts and accessories buyers visit manufacturer websites to do research before buying a product. Bring your new products to market, and create consumer demand and pull-through sales. Online marketing lets you take control of your brand message.

Automotive Parts SEO for Franchisors & Buying Groups:

Drive sales to your retail outlets with Internet marketing based on geographic location using local search optimization. Increase the value of your buying group or franchise brand and help your retailing partners be stronger competitors in today’s changing online marketplace. We work with both franchise websites and individual franchisee websites to increase visibility for local and mobile search results. We can either work directly with franchisees or work through the main franchise or buying group office.

Conventional vs. automotive SEO companies: What’s the difference?

Here’s a handy comparison chart of typical online marketing strategies that we think are vital to improving your search results, and increase your visibility and sales. Feel free to ask us questions about this list, or keep it in mind when you talk to any digital marketing agency that specializes in paid search, whether you’re talking to us or another Google Partner agency.

Automotive online Marketing ActivityAutomotive Parts SEO AgencyNon-automotive Marketing or Advertising Agency
Strategies to be found for “long tail” search, or search terms using 3 or more words for auto aftermarket SEO:Aftermarket shoppers usually use long tail (3 or more words) keywords. Examples: vehicle submodel, year/make/model, market segment, or part function, like “2019 Mustang cold air intake” or “Duramax diesel exhaust kit.”Conventional agencies not familiar with the automotive aftermarket probably don’t understand these long tail searches terms, or may not know the differences in generations of car/truck models that use different types of engines.
Be familiar with automotive industry trends and use these trends in online marketing:Aftermarket industry trends are important, especially new products. Every year you’ll find us at the SEMA Show, the AAPEX Show or the PRI Show, digging into trends or browsing the new products section.SEO companies from outside the automotive aftermarket may not realize the importance of these trends in marketing, and may not be aware of these annual industry trade shows.

And finally, please watch this helpful video from Google on how to hire an SEO agency:

ABOUT OUR EXPERIENCE IN AUTOMOTIVE SEO

Hedges & Company has been around since 2004 but our experience managing Internet marketing dates back to the 1990s. Our team members have been involved with online marketing in the automotive aftermarket longer than anyone else we can think of. Let us get started managing your online marketing, give us a call or send us an email today.

Copyright 2020 Hedges & Company.
All company names, brand names, trademarks and logos are the property of their respective owners. BuyerZoom™ and BrandZoom™ are trademarks of Hedges & Company. Please call Hedges & Company at (234) 380-1650. Hours: 8:30 am-5:00 pm Mon.-Fri. Eastern. Located between Cleveland and Akron in historic Hudson, Ohio at 5603 Darrow Road, Suite 100, Hudson, OH 44236-5015