An auto services and auto parts SEO company
We’re different because of our extensive knowledge and experience. We’ve done hundreds of market research projects since 2004 and we know auto parts and accessories buyers. We understand how they search online, what they’re looking for and why they buy.
We understand SEO for auto parts, powersports, the heavy-duty truck parts market, capital equipment, industrial equipment, auto parts manufacturing and enthusiast markets.
|Auto Parts SEO Company Services||Base SEO Plan||SEO Leader|
|Click or call us (234) 380-1650 today|
|Monthly level of account management and optimization||12 hours SEO optimization/month||25 hours SEO optimization/month|
|SEO long-term strategic planning with client|
|Auto parts SEO management for Google and Bing|
|Follow SEO best practices and “white hat” practices|
|Set up and monitor Google Search Console|
|Set up and monitor Bing Webmaster Tools|
|Google Analytics linked to Google Search Console|
|Ongoing competitor keyword and search analysis|
|Ongoing optimization of page titles|
|Ongoing optimization of meta descriptions|
|Optimization of on-page content, product descriptions|
|Continual submission of optimized pages to Google & Bing|
|Bi-weekly or monthly reporting on account performance and ROI|
|Monthly conference call with your Hedges Account Team|
|Google RankBrain prioritization of pages|
|Blog post content creation and development|
|Manage blog content including tags and categories|
|Add JSON-LD code to website for SEO/local search|
|Add microdata to website for SEO|
|Manage social postings in Facebook, Instagram, Twitter or Pinterest|
|Optimize & manage Facebook, Instagram,Twitter or Pinterest profile pages|
|Website conversion analysis and consultation|
|Natural inbound link building via social marketing|
We work with these web platforms, auto parts data providers and auto parts data formats
Free analysis of your current auto parts marketing:
Even if you have an agency already managing your SEO or social media marketing, qualified websites can receive a free analysis of marketing effectiveness. We might help you find ways to improve your ROI or organically increase your auto parts sales. (You’ll see terms like “organic search” or “natural search” used when referring to Search Engine Optimization, but it all means the same thing.)
In the auto parts industry, online marketing is critical to reach today’s shoppers:
More than 9 out of 10 auto parts and accessories shoppers begin their search online using Google, Bing and Yahoo. That’s why having the right auto parts SEO company is so important!
Consumers are constantly connected: they move effortlessly from computer to tablet to phone. Your online marketing should, too.
Shoppers use the Internet to research products and make decisions on where to buy, as well as which brand to buy.
Online marketing benefits manufacturers as much as it does retailers. Manufacturers can control their own branding message using SEO.
Sell more auto parts online
Sell auto parts? We can create effective organic search campaigns to drive more sales to your website. You can reach buyers while they’re shopping and making buying and brand decisions. It’s important to develop page content in the context of what consumers are searching for, so we pay close attention to long tail keywords, like part type or make, model and year. You’ve probably heard “content is king,” but context of a search is a close second (maybe context is the queen?). You’ll want your product pages to show up for searches with high purchase intent.
Auto parts SEO for manufacturers
Shoppers make buying decisions online. Use effective organic search marketing for your manufacturing website. More than half of all auto parts and accessories buyers visit manufacturer websites to do research before buying a product. Bring your new products to market, and create consumer demand and pull-through sales. Online marketing lets you take control of your brand message.
Note that SEO services are not verified or endorsed by Google
As a Premier Google Partner agency we’re required to use that disclaimer. Google keeps paid and SEO completely and totally separate.
Conventional vs. auto parts SEO companies: What’s the difference anyway?
Here’s a handy comparison chart of typical online marketing strategies that we think are vital to improving your search results, and increase your visibility and sales. Feel free to ask us questions about this list, or keep it in mind when you talk to any auto parts SEO company.
|SEO Strategies||Auto Parts SEO Agency||Non-industry Agency|
|Strategies to be found for “long tail” search, or search terms using 3 or more words for auto aftermarket SEO:||Aftermarket shoppers usually use long tail (3 or more words) keywords. Examples: vehicle submodel, year/make/model, market segment, or part function, like “2019 Mustang cold air intake” or “Duramax diesel exhaust kit.”||Conventional agencies not familiar with the auto parts market probably don’t understand these long tail searches terms, or may not know the differences in generations of car/truck models that use different types of engines.|
|Be familiar with aftermarket industry trends and use these trends in online marketing:||Aftermarket industry trends are important, especially new products. Every year you’ll find us at the SEMA Show, the AAPEX Show or the PRI Show, digging into trends or browsing the new products section.||SEO companies from outside the auto parts market may not realize the importance of these trends in marketing, and may not be aware of these annual industry trade shows.|
And finally, please watch this helpful video from Google on how to hire an SEO agency:
Our experience in auto parts SEO
Hedges & Company has been around since 2004 but our experience managing Internet marketing dates back to the 1990s. Our team members have been involved with online marketing for OEM parts and aftermarket parts longer than anyone else we can think of. Let us get started managing your SEO marketing, give us a call or send us an email today.