Automotive email marketing can be overwhelming. To help out, here are the top automotive email marketing tips for 2022 including automotive email subject line ideas.Email marketing has evolved a lot in the past 41 years. It continues to…
What is programmatic marketing? In the last decade, programmatic marketing shook up the marketing world in many industries. It’s now available to the automotive aftermarket. It’s a fundamental change in ...
When marketing an automotive parts or accessories website, it’s important to understand the different types of Google searches, how search intent matters, and how consumers use...
The COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the auto…
Auto parts eCommerce market share: transformational shift in 2020-2021 Note: Here's a link to a more recent article on auto parts industry growth and eCommerce projections.Trends in online shopping: automotive parts eCommerce revenue…
{wp_post_modified}TL;DR: Data from our eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. We believe this case study is the most comprehensive analysis…
The top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] ...
Automotive direct mail marketing ideas Automotive direct mail marketing is one way to bring traffic into your parts store. Here are some auto shop direct mail ideas to use. These ideas apply to auto repair shops and automobile dealerships,…
We were having fun on LinkedIn this week. Marketing guru/entrepreneur Larry Kim of chatbot company MobileMonkey posted a graph showing the relative importance of things in 2020.During this coronavirus crisis, we'll take any opportunity to…
What's the coronavirus impact on the auto aftermarket? What is the COVID-19 and coronavirus impact on the auto aftermarket? Most economists seem to agree right now that we're probably heading into a recession. (This is written March 27, 2020.)…
Note: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…
In this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.
Automotive Email Marketing and Automotive Email Subject Lines
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Auto Aftermarket News & TrendsUpdated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News
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Auto Aftermarket News & Trends, Automotive Aftermarket Marketing