Posts Tagged ‘ seo ’

Trend 28: Google and 4 Predictions for the Automotive Aftermarket

October 2, 2012
Google and automotive social media trends

Google is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will make a significant impact in the specialty auto parts industry. Prediction 1: SEO and paid search is a battle for real estate, not just position. Search engine marketing will no longer just be about being on the first search results page. It will be about the total real estate on the page including results for Google+, Google Shopping and other Google search enhancements. Prediction 2: Google+ will play a significantly larger role in marketers’...

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2012 Online Sales of Auto Parts Growing

April 17, 2012
2012 Online Sales of Auto Parts Growing

With the Catalyst 2012 conference this week — ChannelAdvisor’s annual ecommerce gathering — we thought this would be a good time to examine online sales of auto parts, sales statistics and multichannel shopping. The growth in online sales of auto parts has been outpacing the rest of the industry for many years. In 2009 we saw the slowest growth rate at just under 10% over 2008. More recently, we’re seeing a robust growth rate again and we’re projecting online sales of auto parts to be just under $3.5 billion in 2012. This is purely retail sales of auto parts...

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