Posts Tagged ‘ SEMA Show ’

SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases

June 25, 2011
SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases

The SEMA 2011 Pickup Truck Market Research Report authored by Hedges & Company is available as a free download for SEMA members. Non-members may purchase a copy for $99.95 at SEMA.org/2011pickupreport. It dives deeper into the industry than SEMA’s previous research report from 2008. The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty equipment industry. Trucks and truck accessories are so popular that they have laid claim to their own exhibit hall at the annual...

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Groundbreaking SEMA Show Opinion Leaders Report Released; Measures Online Behavior

February 23, 2011
Groundbreaking SEMA Show Opinion Leaders Report Released; Measures Online Behavior

The Specialty Equipment Market Association (SEMA) has released a new market research report prepared by Hedges & Company covering results of the SEMA Show Opinion Leaders program.  This is important to aftermarket companies because the feedback from the Opinion Leaders market research program is a big opportunity to better understand the buying process used by automotive enthusiasts. As with the previous year, Opinion Leaders Program participants were granted access to the SEMA Show. These enthusiasts completed a detailed survey to share their opinions and buying habits, and shared impressions from the SEMA Show through...

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Hedges & Company Principals To Speak at SEMA Show

September 1, 2010

Tuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses. The program provides business owners and managers information,...

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A Checklist If You’re Thinking of Selling Online

August 30, 2010

A friend of ours, Rob Eberhart, posted a good checklist to follow if you’re considering selling automotive performance parts and accessories online. Rob’s an expert on selling auto parts online and works at Direct Communications, Inc. (DCi), and his blog is over on the CatalogRack eStore site, found here. His checklist is good advice for anyone starting out. His six most important things to check off: 1). First, decide how you’ll sell online: turnkey website, through shopping sites like eBay, or build your own site from scratch (very expensive!). 2). Don’t forget the data!...

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