Posts Tagged ‘ selling online ’

When Is The Best Time To Send An Email Campaign?

October 11, 2010
When Is The Best Time To Send An Email Campaign?

Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong  time, your message may be buried by emails received after your email. Your prospect may start with the newest emails first, ignoring older emails further down the queue. Here are some examples of what we’ve observed in our email marketing, but all audiences are different and you need to design tests on your customer list...

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What Should You Budget for Online Marketing?

September 3, 2010

Bryan Robb posted some interesting automotive marketing information over at Digital Throttle. He points out three compelling facts why he feels you should allocate at least 35% of your automotive marketing budget to online advertising. 1). The average consumer in the United States spends 12 hours per week on the Internet compared to three hours reading magazines. 2). 40% of consumer’s media time is spent using the Internet. 3). Consumers aren’t thinking in terms of “offline or online” any longer. Visiting an automotive enthusiast website is an extension of their hobby and lifestyle, like...

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A Checklist If You’re Thinking of Selling Online

August 30, 2010

A friend of ours, Rob Eberhart, posted a good checklist to follow if you’re considering selling automotive performance parts and accessories online. Rob’s an expert on selling auto parts online and works at Direct Communications, Inc. (DCi), and his blog is over on the CatalogRack eStore site, found here. His checklist is good advice for anyone starting out. His six most important things to check off: 1). First, decide how you’ll sell online: turnkey website, through shopping sites like eBay, or build your own site from scratch (very expensive!). 2). Don’t forget the data!...

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