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You’ve undoubtedly heard about Pareto’s Law or the 80/20 principle, although most people only understand 20% of it, 80% of the time. This simple, century-old principle can be used to increase your sales, profits and overall marketing, and is easy to use. Let’s look at how the 80/20 principle can be used to streamline your business, reduce your costs, and increase your profits. First, a quick history lesson: Vilfredo Pareto was an Italian economist and sociologist born in 1848. HIs big discovery, “Pareto’s Law,” claimed in 1897 that basically in any society, 20% of...