Posts Tagged ‘ marketing ’

Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)

April 26, 2013

You can improve your search engine optimization (SEO) and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information hidden in the Multi-Channel Funnels reporting section of Google Analytics (menu shown at left) so as an automotive aftermarket digital marketing agency we thought we’d pass this along in our blog. As Google puts it, “…these days, the customer journey has grown more complex.” Amen. Customers can come to your site from many marketing channels: social media, email,...

Trend 12: 2 Things to Know About How Consumers Perceive Price

October 18, 2012

Welcome back to our countdown of 66 trends in 66 days! Today we’ll give you a look at how consumers perceive prices when shopping. How you present a price greatly affects if a consumer perceives the product as “expensive” or “cheap.” Research shows that typeface, size of the price or dollar symbol and other characteristics have an effect on of price impression and consumer buying behavior. How you present the price can also influence whether consumers will believe it to be “too high” or “fair.” 1). How far apart you space a “regular” price and a “sale” price can have...

Trend 21: Using Social Media Effectively

October 9, 2012

Here’s how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice, but to really make your social media campaign work, you have to attract fans that have the potential to become customers. For example, if you are a small business with no online presence operating in Miami FL, having fans from Cleveland, OH won’t do you much good. Having “likes” and “fans” is helpful, but what you should really strive for is actual interaction with your subscribers. The more involved subscribers become with your...

Trend 27: eBay and 3 Predictions for the Automotive Aftermarket

October 3, 2012

The online giant eBay is growing and evolving with both consumers and merchants in mind. It’s now more than an online auction site and “the world’s online marketplace.” It has evolved into sales platforms and technologies, through its many subsidiaries, supporting both online and offline retail sales. There’s a solution for large online retailers as well as “mom and pop” local retailers. Today, eBay’s mission is to take the “e” out of “ecommerce” and support commerce at all levels through all channels. Shopping anytime, anywhere is eBay’s new vision. Here are our predictions for eBay and the automotive aftermarket....

Trend 28: Google and 4 Predictions for the Automotive Aftermarket

October 2, 2012

Google is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will make a significant impact in the specialty auto parts industry. Prediction 1: SEO and paid search is a battle for real estate, not just position. Search engine marketing will no longer just be about being on the first search results page. It will be about the total real estate on the page including results for Google+, Google Shopping and other Google search enhancements. Prediction 2: Google+ will play a significantly larger role in marketers’...

Trend 33: Mobile Devices, From Flash to HTML5

September 27, 2012

The development of Flash for mobile devices has officially ceased. Adobe has announced that it will commit its resources to HTML5, a platform with broader support capabilities. After Apple excluded the use of Adobe Flash player in its mobile devices in support of HTML5, Adobe reluctantly announced that they would commit to HTML5. However, many websites still depend on Flash for videos, interactive images and interfaces. Relying on Flash for the main content and navigation of your site cripples it when it comes to visitors who connect using an Apple mobile device. According to a study by comScore, the...

Trend 55: The Top 5 Online Holiday Sales Days

September 5, 2012

Today we will give you a look at the biggest days in online holiday shopping during 2011. Mondays shortly after Thanksgiving are the biggest days of online shopping and here are the top days for eCommerce according to comScore, a company that tracks online sales metrics. 1). Monday, Nov. 28, known as Cyber Monday, tops comScore Inc.’s list of top 2011 holiday season shopping days with $1.25 billion in online sales (this year it’s Monday, Nov. 26, 2012). 2). Monday, Dec. 5, only a week after Cyber Monday, comes in second with $1.18 billion in online sales (this year...

SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases

June 25, 2011

The SEMA 2011 Pickup Truck Market Research Report authored by Hedges & Company is available as a free download for SEMA members. Non-members may purchase a copy for $99.95 at SEMA.org/2011pickupreport. It dives deeper into the industry than SEMA’s previous research report from 2008. The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty equipment industry. Trucks and truck accessories are so popular that they have laid claim to their own exhibit hall at the annual SEMA Show in Las Vegas....

Rule of Three Marketing: Market Share and Market Dynamics

October 15, 2010

Why do some companies thrive and dominate their market, only to later become an afterthought in history? Most industries and market segments, including the specialty aftermarket industry, will have market share dominated by three competing companies. This article will take that a step further and show how companies can plan a market share strategy that will help ensure profits in the coming years. Rule of Three reviewed To revisit an October 2003 article we wrote for SEMA News, market share is the result of a complex combination of market dynamics, strategy, products and consumer demand, among other things. In...

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