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Why do some companies thrive and dominate their market, only to later become an afterthought in history? Most industries and market segments, including the specialty aftermarket industry, will have market share dominated by three competing companies. This article will take that a step further and show how companies can plan a market share strategy that will help ensure profits in the coming years. Rule of Three reviewed To revisit an October 2003 article we wrote for SEMA News, market share is the result of a complex combination of market dynamics, strategy, products and consumer...