Here are some interesting stats on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It’s the subject of a report released by the folks over at Google Think Insights and shows the importance of automotive Search Engine Optimization (SEO) and paid search. As an automotive aftermarket digital marketing agency we enjoy data like this. DIFM consumers were responsible for 77% of the aftermarket’s sales volume in 2012 (excluding tires). That’s only down slightly from a decade ago, when it was 78%. It’s projected to get...

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