Posts Tagged ‘ LinkedIn ’

Trend 21: Using Social Media Effectively

October 9, 2012
Trend 21: Using Social Media Effectively

Here’s how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice, but to really make your social media campaign work, you have to attract fans that have the potential to become customers. For example, if you are a small business with no online presence operating in Miami FL, having fans from Cleveland, OH won’t do you much good. Having “likes” and “fans” is helpful, but what you should really strive for is actual interaction with your subscribers. The more involved subscribers become with your...

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Groundbreaking SEMA Show Opinion Leaders Report Released; Measures Online Behavior

February 23, 2011
Groundbreaking SEMA Show Opinion Leaders Report Released; Measures Online Behavior

The Specialty Equipment Market Association (SEMA) has released a new market research report prepared by Hedges & Company covering results of the SEMA Show Opinion Leaders program.  This is important to aftermarket companies because the feedback from the Opinion Leaders market research program is a big opportunity to better understand the buying process used by automotive enthusiasts. As with the previous year, Opinion Leaders Program participants were granted access to the SEMA Show. These enthusiasts completed a detailed survey to share their opinions and buying habits, and shared impressions from the SEMA Show through social media using their personal...

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When Is The Best Time To Send An Email Campaign?

October 11, 2010
When Is The Best Time To Send An Email Campaign?

Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong  time, your message may be buried by emails received after your email. Your prospect may start with the newest emails first, ignoring older emails further down the queue. Here are some examples of what we’ve observed in our email marketing, but all audiences are different and you need to design tests on your customer list to determine what works for...

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Ideas For The Best Email Marketing Subject Lines

September 3, 2010

Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let’s say in a year you send 100,000 emails. Improving your open rate from 15% to the industry average of just over 19% means over a year’s time your messages are seen by 4,000 more sets of eyeballs. Clearly the entire email message is important, but the first few words of the subject line, the overall approach and the call to action are just a few...

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