Posts Tagged ‘ consumer email ’

Hedges & Company on RSS Ray: Email Marketing Best Practices

February 22, 2011

Hedges & Company was featured on RSS Ray’s radio show February 9, covering email marketing and email best practices. The landing page on RSS Ray’s site is here and a link to the podcast is available on that page. Topics covered on the RSS Ray show included: Managed email marketing vs. self-serve email marketing: Hedges & Company manages email marketing and customer segmentation for clients, there is no software to buy, no training, no additional employees to hire and no learning curve. Hedges & Company also manages customer databases and is able to provide...

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When Is The Best Time To Send An Email Campaign?

October 11, 2010
When Is The Best Time To Send An Email Campaign?

Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong  time, your message may be buried by emails received after your email. Your prospect may start with the newest emails first, ignoring older emails further down the queue. Here are some examples of what we’ve observed in our email marketing, but all audiences are different and you need to design tests on your customer list...

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Ideas For The Best Email Marketing Subject Lines

September 3, 2010

Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let’s say in a year you send 100,000 emails. Improving your open rate from 15% to the industry average of just over 19% means over a year’s time your messages are seen by 4,000 more sets of eyeballs. Clearly the entire email message is important, but the first few words of the subject line, the overall approach and the call to...

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