Posts Tagged ‘ consumer email ’

Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)

April 26, 2013

You can improve your search engine optimization (SEO) and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information hidden in the Multi-Channel Funnels reporting section of Google Analytics (menu shown at left) so as an automotive aftermarket digital marketing agency we thought we’d pass this along in our blog. As Google puts it, “…these days, the customer journey has grown more complex.” Amen. Customers can come to your site from many marketing channels: social media, email,...

Increase Relevance (and Sales!) with Email Segmentation

January 23, 2013

We’re all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures in an effort to escape many of these messages. One of the most popular platforms to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. So how do you keep consumers interested and engaged in your emails? One word: segmentation. Email segmentation lets you cut through the clutter by staying relevant and providing material you know your audience is interested in. You send email with one type of content to a group of customers, based on their interest,...

Trend 20: 6 Ways to Improve Email Deliverability

October 10, 2012

As an email marketer, it’s important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don’t panic though, there are steps you can take to ensure emails are delivered, based on our own experience delivering more than 100 million emails in a year. 1). Monitor the returned email server codes from your bounced emails. The three digit error codes that begin with 4 or 5 are sometimes cryptic but will help you understand if any of your emails were...

Trend 22: The Importance of Email in Online Shopping

October 8, 2012

Welcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season. Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional dates such as Cyber Monday and Thanksgiving weekend. Studies have found that consumers are more receptive to marketing influence on these big promotion days. More than half of online buyers learned about Cyber Monday deals from online retailer emails. Other ways of learning were, “I visited the site directly,” “Facebook, Twitter, or other social network,” and...

Trend 45: Why Email is Essential to Your Automotive Marketing Plan

September 15, 2012

Welcome back to our blog for another look at the Automotive Aftermarket! Email marketing is one of the most effective ways to reach consumers; you can tailor your marketing message to specific consumers to give them material they want to see. Basing email contents on customer purchases and preferences aren’t the only benefits though, email marketing is very cost effective and non-intrusive. A recent study by Google found that 91% of males in the US check their email at least once a week, 78% check email daily (Source: Google, US male shoppers study). A recent study shows email activity surpasses...

Hedges & Company on RSS Ray: Email Marketing Best Practices

February 22, 2011

Hedges & Company was featured on RSS Ray’s radio show February 9, covering email marketing and email best practices. The landing page on RSS Ray’s site is here and a link to the podcast is available on that page. Topics covered on the RSS Ray show included: Managed email marketing vs. self-serve email marketing: Hedges & Company manages email marketing and customer segmentation for clients, there is no software to buy, no training, no additional employees to hire and no learning curve. Hedges & Company also manages customer databases and is able to provide customer database segmentation. Email marketing...

When Is The Best Time To Send An Email Campaign?

October 11, 2010

Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong time, your message may be buried by emails received after your email. Your prospect may start with the newest emails first, ignoring older emails further down the queue. Here are some examples of what we’ve observed in our email marketing, but all audiences are different and you need to design tests on your customer list to determine what works for...

Ideas For The Best Email Marketing Subject Lines

September 3, 2010

Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let’s say in a year you send 100,000 emails. Improving your open rate from 15% to the industry average of just over 19% means over a year’s time your messages are seen by 4,000 more sets of eyeballs. Clearly the entire email message is important, but the first few words of the subject line, the overall approach and the call to action are just a few...

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