Posts Tagged ‘ automotive market research ’

New Auto Market Research: Secrets of Parts Buyers Revealed

May 7, 2012

New BuyerZoom and BrandZoom reports are available through the Hedges & Company Market Research Store. We’ve added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners, fuel and oil pumps, gaskets, lifters, pistons, push rods, rocker arms, valves, and valve springs. For the first time in the automotive aftermarket it is possible to obtain affordable research reports focused on buyers of specific types of parts. BuyerZoom reports give you extensive behavioral data on consumers who shopped for or purchased specific types of parts, while BrandZoom reports show consumer perceptions...

2012 Online Sales of Auto Parts Growing

April 17, 2012

With the Catalyst 2012 conference in full swing this week in Las Vegas — ChannelAdvisor’s annual ecommerce gathering — we thought this would be a good time to examine online sales of auto parts, statistics and multichannel shopping. The growth in online sales of auto parts has been outpacing the rest of the industry for many years. In 2009 we saw the slowest growth rate at just under 10% over 2008. More recently, we’re seeing a robust growth rate again and we’re projecting online sales of auto parts to be just under $3.5 billion...

Americans Spend More Income on Auto Parts, Reversing Long-Term Trend

January 23, 2012

A bit of good news to add to our post last month that sales of auto parts for 2011 will show an increase over 2010: Our market research shows the amount of auto parts purchased as a percentage of personal income has reversed a downward trend of more than 10 years. In 2010, retail sales of auto parts represented about half a percent of personal income (0.0513% to be exact). Preliminary numbers for 2011 show the first increase in that percentage in more than 10 years, to levels not seen since 2008. We’re projecting...

New Automotive Market Research Reports Available for Purchase

December 19, 2011

New automotive aftermarket market research reports are now available for purchase online, direct from Hedges & Company’s new Market Research Store. These marketing research reports are based on consumer perceptions and opinion data, gathered after inviting over 100,000 automotive enthusiasts to participate in a market research survey, and include data never-before reported in the automotive aftermarket. These new research reports fall into two categories. BuyerZoom™ research reports are part-specific and analyze how enthusiast consumers shop for specific products including gaskets, camshafts, cylinder heads, carburetors, engine blocks, intake manifolds, valve springs, valves, rocker arms, pistons,...

2011 Auto Parts Sales Looking Good

December 13, 2011

2011 has been a strong year for the performance & accessory and replacement parts market. Auto parts sales are up and there are several positive year-end economic indicators. The auto parts industry is poised to come into 2012 with momentum. We are projecting retail sales of auto parts to have a 4.5% increase over 2010 (including replacement parts, performance parts & accessories, tires and wheels). The graph shown here shows two consecutive years of growth, a far improvement over 2009. (Readers of this blog know retail sales of auto parts went into negative territory...

Financial Benchmarking Program Allows Automotive Distributors, Manufacturers and Retailers to Measure Business Performance

September 22, 2011

The SEMA Financial Benchmarking program administered by Hedges & Company is accepting new participants. This market research program provides auto parts and accessory distributors, manufacturers and retailers exclusive, industry-specific sales forecasts and key performance indicators, with the ability to confidentially compare their company’s performance with other companies in the industry. The SEMA Financial Benchmarking program collects data from respondents through a simple questionnaire. Responses are aggregated and program participants receive a monthly report of metrics including year-to-date sales, sales forecasts, quick ratio, gross margin, inventory turns, customer return rate, sales per employee, operational overhead...

SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases

June 25, 2011

The SEMA 2011 Pickup Truck Market Research Report authored by Hedges & Company is available as a free download for SEMA members. Non-members may purchase a copy for $99.95 at SEMA.org/2011pickupreport. It dives deeper into the industry than SEMA’s previous research report from 2008. The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty equipment industry. Trucks and truck accessories are so popular that they have laid claim to their own exhibit hall at the annual...

Groundbreaking SEMA Show Opinion Leaders Report Released; Measures Online Behavior

February 23, 2011

The Specialty Equipment Market Association (SEMA) has released a new market research report prepared by Hedges & Company covering results of the SEMA Show Opinion Leaders program. This is important to aftermarket companies because the feedback from the Opinion Leaders market research program is a big opportunity to better understand the buying process used by automotive enthusiasts. As with the previous year, Opinion Leaders Program participants were granted access to the SEMA Show. These enthusiasts completed a detailed survey to share their opinions and buying habits, and shared impressions from the SEMA Show through...

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