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Bryan Robb posted some interesting automotive marketing information over at Digital Throttle. He points out three compelling facts why he feels you should allocate at least 35% of your automotive marketing budget to online advertising. 1). The average consumer in the United States spends 12 hours per week on the Internet compared to three hours reading magazines. 2). 40% of consumer’s media time is spent using the Internet. 3). Consumers aren’t thinking in terms of “offline or online” any longer. Visiting an automotive enthusiast website is an extension of their hobby and lifestyle, like...
