Welcome back to our blog for another look at the Automotive Aftermarket!
Email marketing is one of the most effective ways to reach consumers; you can tailor your marketing message to specific consumers to give them material they want to see. Basing email contents on customer purchases and preferences aren’t the only benefits though, email marketing is very cost effective and non-intrusive.
A recent study by Google found that 91% of males in the US check their email at least once a week, 78% check email daily (Source: Google, US male shoppers study). A recent study shows email activity surpasses social media activity, too.
Email can be a powerful tool to keep your automotive parts and accessory customers engaged, boost sales, attract new fans and much more. With so many automotive consumers immersed in their email, reaching them through this medium should be a large part of your marketing plan. Be careful about sending too many emails though, bombarding your opt-in fans and customers with emails will cause them to become disinterested or even decide to opt-out.
How has email worked as a marketing tool for you, to reach the automotive enthusiast consumer? Feel free to post your thoughts on the subject.
Tomorrow we will look at Trend 44: 3 Things to Know About 2009-2013 Ford F-150 Owners