Automotive Marketing
Download case studies showing our client work:
Success with Google Shopping
Without increasing the client’s marketing budget, Hedges & Company was able to help a parts retailer identify better ways to maximize its paid search budget. The results: a 200% increase in sales and 52% lower cost per conversion. Download…
Success with Email
Hedges & Company put a customer’s in-house email addresses to work. The results: our client received 10 times their investment back in revenue in the first two emails and site visits increased by 50% when an email is deployed. Download…
Success with paid search in the US and international
A new client had aggressive sales goals in the US and Spanish-speaking international markets. The results: ad 33% sales increase, beating their sales goals, while maintaining their Advertising-to-Sales ratio from the previous year. Download…
Success with SEO
A client wanted to grow organic visits and sales so we put our in-house SEO team to work. The results: organic visits increased 39%, organic conversions increased 12% and the organic bounce rate dropped by 5%. Download…
Is your marketing warning light on? We clear marketing error codes
Whatever your automotive marketing challenge is, we may be able to help. We’re experts in the automotive industry at online marketing, direct marketing, email marketing, automotive market research, automotive strategic planning, growing market share, branding, social media, paid search and search engine optimization (SEO).
Success in SEO and paid search
Success in SEO and paid search
When we took over a client’s paid search marketing, sales had been flat but costs had steadily gone up. This client now has a 67% sales increase over the previous year, costs dropped 23% and the click-through rate on paid ads jumped by 64%. With another client, sales from our SEO work have increased over $100,000 per month over the previous year. For another online marketing client we increased paid ad click-through rates by 300% at a lower cost per click and a lower cost per conversion.
New product launches using market research
New product launches using market research
A manufacturer needed us in to evaluate a new product before investing in tooling and marketing. An automotive focus group discovered a problem and several easy opportunities to improve the product, resulting in a successful launch at the annual SEMA Show. More importantly, the client avoided wasting hundreds of thousands of dollars.
Marketing a new website for a new online retailer
Marketing a new website for a new online retailer
We helped an automotive client advertise and sell online for the first time on a completely new website. Sales started coming in immediately and in the first month were close to another site they had been running for years. Sales are continuing to grow and ROI continues to improve, exceeding their expectations and goals.
A better way to sell event tickets
A better way to sell event tickets
For a race track we created an email-based ticket renewal strategy and increased annual renewals 12% to 20%, selling over $100,000 in tickets while slashing postage costs. Working with the National Hot Rod Association (NHRA) we created a marketing database of ticket buyers and captured important customer data including recency, type of purchase and race attendance. We used the data to launch an email marketing program to help racetracks sell more tickets.
Financial benchmarking: automotive market research success
Financial benchmarking: automotive market research success
We created the SEMA Financial Benchmarking project, surveying tens of thousands of automotive aftermarket businesses each month on business owners’ and managers’ outlook for the next several months, whether they’re up or down from the previous year and other key performance indicators. Owners and managers can compare their performance with actual automotive market research data from across the industry. Over 7,500 aftermarket businesses have participated in the program.
More profitable auto parts catalogs and direct marketing
More profitable auto parts catalogs and direct marketing
We designed mailing strategies for an auto parts catalog retailer and created new mailing models and customer contact strategies and as a result reduced marketing expenses by more than $1.5 million over a two-year period while increasing sales. We developed a multi-channel marketing campaign for an automotive business-to-business client to launch a new service that increased prospect inquiries by more than 300%.
Discover the Difference
Hedges & Company offers a full selection of automotive digital marketing services to put your products in front of those most likely to purchase.
